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Olaplex Launches Pro Collective

The new Olaplex Pro Collective celebrates the brand’s 10th anniversary.

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By: Rachel Klemovitch

Assistant Editor

Olaplex has formed a Pro Collective in celebration of its 10 year anniversary. The Olaplex Pro Collective consists of a team of top-performing stylists and colorists to enhance the brand’s presence and impact.
 
Amanda Baldwin, CEO of Olaplex, said, 
 
“The month of June is dedicated to celebrating our stylists and all that they do for us and their customers. The professional stylist community has been at the center of the brand since day one, as they hold a special relationship to consumers and are such strong sources of education. We’re launching The Pro Collective to ensure stylists everywhere have the support they need, from product education, to technique inspiration and more.”
 
Collective members will attend industry events and shows. Stylists can attend Olaplex Pro Collective-led masterclasses, educational events, meet-ups, training, and more. 
 
The Collective specializes in color, cutting, blonding, extensions, vivids, transformations, balayage, consultations, and education across all hair types and textures.

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